By: Justin Chesney
As thousands of people have already discovered, Populr is an incredibly easy way to create, share, and track single web pages. With little more knowledge than how to click and drag with your mouse you can create well designed, engaging pages to deliver your messages. Whether you’re sending a sales follow up, marketing your business, or delivering benefits package information to a new hire, Populr fits your needs with its flexibility.
Our newest feature, called Populate, takes everything you already love about Populr to a new, mass scale level. Populate automates the creation and distribution of POPs within your account, allowing you to build hundreds of pages instantly.
Intrigued much? We hope so!
About the Populate App
Through the use of our new API system, Populate makes building a large amount of POPs a piece of cake! By filling out a simple web form or importing a CSV file you can quickly generate mass numbers of pages. These pages are generated based on a POP template designed and configured by the account owner to meet content, layout, or branding requirements.
When generating POPs via Populate, you have options for maintaining control and ownership of the new POPs. Invite users to “collaborate” if you want to maintain ownership and publishing rights of users’ POPs. This allows users to customize their POPs and add content, but not publish or delete them. For a more hands-off approach where you don’t need to track what users do with POPs they create, invite them to “clone” a pre-determined POP template and make edits themselves.
Here are two great, simple examples how Populate can be used!
The Entrepreneur Center: Web Form
Recently we built the Entrepreneur Center’s custom POP theme, used by their mentors to create profile POPs about their backgrounds and expertise. Without guidance or a template it’s likely that, other than having the same theme style, the content and layout of these POPs would be very different.
In this case, the EC could’ve used Populate like this (if it had been available at the time):
1. The EC uses Populr to create a template POP with their custom theme, and decides what content is needed (such as professional history, interests, and a profile picture) and where it should go.
2. Populate generates a web form based on the EC’s template POP and includes blank areas for filling in the desired content.
3. After the form is created, the EC selects how it should be delivered—in this example the ideal option would be to “Invite to clone”—and the form is sent out to the mentors.
4. The mentors receive the web form and are redirected to Populr where they can create an account (if they don’t already have one) and then edit the POP on their own.
5. The mentors independently take responsibility for editing and publishing their profile POPs, all while using the EC’s standardized template with uniform content, layout, and branding.
Willis Law Group: CSV File
The Willis Law Group uses Populate to produce POPs with general static content but personalizes them at a mass level. Instead of duplicating and editing a POP each time they want to personalize one, they simply import a CSV file to Populate. Here’s how Willis sends out POPs that include a recipient’s name and an individualized PDF file:
1. Willis pre-creates a CSV file with two these pieces of content in separate columns. Each row of the CSV corresponds to one POP.
2. Willis creates a POP to serve as a template.
3. The CSV file is then imported to Populate by Willis. Populate automatically creates unique POPs containing the designated personalized information, as well as any general content Willis added to the template POP, such as a greeting or company contact information.
If the content of the generated POPs is sensitive, they can be password protected via the original CSV file.
Populate will undoubtedly serve as a useful tool in creating more engaging messages, as well as making your communication efforts more efficient. If you’d like a full tutorial or want learn more of the nitty gritty details about our API and Populate, just follow these links! How are you going to use Populate?