Whether it’s a pair of shoes or a personal reputation in your community, everyone is selling something. Some get paid for it. Some don’t. However, if you want to succeed in the marketplace, theres one thing that is non-negotiable: you must learn to sell better.
Here are nine bonafide ways to become a better salesperson.
1. Don’t be a salesperson. Be a consultant.
Change the way you see yourself. You’re not an employee trying to earn commision. You’re not a salesman trying to get a sale. You’re a consultant – a good one at that – trying to solve client’s problems.
If you can go into your prospect’s business with the mindset that you are going to help them solve their problems instead of sell them something, your focus will be completely different.
You will listen more than you talk.
You will probe to fully understand the prospect and their situation before offering any advice. You will give them objective advice instead of merely focusing on your company’s specific solution. (more…)