The Art of Welcome Emails
When you walk the thin line between success & failure, it feels (and if sometimes true) that every decision is important. Some argue that the ‘big’ vision is all that matters, but my own experience is that success is a battle of inches. Simply put: You gotta make more good decisions than bad (or even average) to find success.
With http://Populr.me, we know that the user experience will make or break our future & thus, even something as simple as the ‘Welcome Email’ sends me down the path of researching best practices & methods used by other success companies.
To design ours, I’m using the resources below:
Last, the only way to TRULY build a great Welcome Email is to test > improve > test > improve > rinse & repeat. Here is a great primer, including tools, on email A/B Testing from KissMetrics (love those guys!).